JAM COFFEE SHOP
Visual Identity - Art Direction
THE projeCt
Jam is a Parisian coffee shop conceived as a hybrid space, between daytime café and music venue with live sessions.
The concept revolves around two experiences: coffee and music, unified by the notion of "jam", both the spread and the session.
The coffee shop is currently in development and is set to open sometime in 2026.
THE dIRECTION
The goal was to craft a simple, recognizable identity without falling into the classic retro coffee shop codes.
The work focused on a distinctive typography, where letters create rhythm, echoing the musical world of the venue.
A symbol was developed from the letters JAM, forming
an animal silhouette. This mark becomes a signature element, easily adaptable across print materials and physical space.
The result is an identity that is at once understated, contemporary and expressive.
JAM COFFEE SHOP
Visual Identity - Art Direction
THE projeCt
Jam is a Parisian coffee shop conceived as a hybrid space, between daytime café and music venue with live sessions.
The concept revolves around two experiences: coffee and music, unified by the notion of "jam", both the spread and the session.
The coffee shop is currently in development and is set to open sometime in 2026.
THE dIRECTION
The goal was to craft a simple, recognizable identity without falling into the classic retro coffee shop codes.
The work focused on a distinctive typography, where letters create rhythm, echoing the musical world of the venue.
A symbol was developed from the letters JAM, forming
an animal silhouette. This mark becomes a signature element, easily adaptable across print materials and physical space.
The result is an identity that is at once understated, contemporary and expressive.
JAM COFFEE SHOP
Visual Identity - Art Direction
THE projeCt
Jam is a Parisian coffee shop conceived as a hybrid space, between daytime café and music venue with live sessions.
The concept revolves around two experiences: coffee and music, unified by the notion of "jam", both the spread and the session.
The coffee shop is currently in development and is set to open sometime in 2026.
THE dIRECTION
The goal was to craft a simple, recognizable identity without falling into the classic retro coffee shop codes.
The work focused on a distinctive typography, where letters create rhythm, echoing the musical world of the venue.
A symbol was developed from the letters JAM, forming
an animal silhouette. This mark becomes a signature element, easily adaptable across print materials and physical space.
The result is an identity that is at once understated, contemporary and expressive.
