CFQ - ÇA FOUT QUOI
Founder - Product Design - UX/UI & Product Concept
THE projeCt
CFQ is a social app designed to simplify the way friends organize plans together.
Today, coordinating a group hangout relies on fragmented exchanges across group chats, messages and missed infos, slowing down decision-making and diluting the original intent.
At a larger scale, social media encourages passive interactions, often disconnected from real life.
CFQ is built on a simple premise: using digital to make IRL meetups actually happen.
A first functional version is currently available on iOS & Android.
THE dIRECTION
The product was designed to turn intention ("so what are we doing?") into concrete action, as fast as possible.
The experience is built around two complementary mechanics:
CFQ (ephemeral, 24h) → lightweight discussions to capture real-time availability, bringing back spontaneity without social friction
TURN → structured events gathering all key information (date, location, attendees, messages) with quick-response prompts to accelerate decision-making
Every design and product decision maps to a specific lever:
- Friction reduction → minimizing the steps needed to create or join an event
- Centralization → keeping information in one place instead of scattered across tools
- Strong temporality → nudging people to decide quickly rather than letting
- conversations drag on
- Immediate clarity → bold visual hierarchy so essential information is readable at a glance
- Action-oriented design → prioritizing useful interactions (reply, organize, join) over passive consumption
The product approach consisted in prioritizing every feature based on its ability to trigger
a real-world action.
CFQ is designed as a coordination tool,
not a consumption platform.
CFQ - ÇA FOUT QUOI
Founder - Product Design - UX/UI
& Product Concept
THE projeCt
CFQ is a social app designed to simplify the way friends organize plans together.
Today, coordinating a group hangout relies on fragmented exchanges across group chats, messages and missed infos, slowing down decision-making and diluting the original intent.
At a larger scale, social media encourages passive interactions, often disconnected from real life.
CFQ is built on a simple premise: using digital to make IRL meetups actually happen.
A first functional version is currently available on iOS & Android.
THE dIRECTION
The product was designed to turn intention ("so what are we doing?") into concrete action, as fast as possible.
The experience is built around two complementary mechanics:
CFQ (ephemeral, 24h) → lightweight discussions to capture real-time availability, bringing back spontaneity without social friction
TURN → structured events gathering all key information (date, location, attendees, messages) with quick-response prompts to accelerate decision-making
Every design and product decision maps to a specific lever:
- Friction reduction → minimizing the steps needed to create or join an event
- Centralization → keeping information in one place instead of scattered across tools
- Strong temporality → nudging people to decide quickly rather than letting conversations drag on
- Immediate clarity → bold visual hierarchy so essential information is readable at a glance
- Action-oriented design → prioritizing useful interactions (reply, organize, join) over passive consumption
The product approach consisted in prioritizing every feature based on its ability to trigger a real-world action.
CFQ is designed as a coordination tool, not a consumption platform.
CFQ - ÇA FOUT QUOI
Founder - Product Design - UX/UI
& Product Concept
THE projeCt
CFQ is a social app designed to simplify the way friends organize plans together.
Today, coordinating a group hangout relies on fragmented exchanges across group chats, messages and missed infos, slowing down decision-making and diluting the original intent.
At a larger scale, social media encourages passive interactions, often disconnected from real life.
CFQ is built on a simple premise: using digital to make IRL meetups actually happen.
A first functional version is currently available on iOS & Android.
THE dIRECTION
The product was designed to turn intention ("so what are we doing?") into concrete action, as fast as possible.
The experience is built around two complementary mechanics:
CFQ (ephemeral, 24h) → lightweight discussions to capture real-time availability, bringing back spontaneity without social friction
TURN → structured events gathering all key information (date, location, attendees, messages) with quick-response prompts to accelerate decision-making
Every design and product decision maps to a specific lever:
- Friction reduction → minimizing the steps needed to create or join an event
- Centralization → keeping information in one place instead of scattered across tools
- Strong temporality → nudging people to decide quickly rather than letting conversations drag on
- Immediate clarity → bold visual hierarchy so essential information is readable at a glance
- Action-oriented design → prioritizing useful interactions (reply, organize, join) over passive consumption
The product approach consisted in prioritizing every feature based on its ability to trigger a real-world action.
CFQ is designed as a coordination tool, not a consumption platform.